NONAC12013

Basics of Online Promotion and Social Media

Non-accredited Short Course

Have a website and social media but not getting the traction you expect?

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STUDY LOCATIONS

WAYS TO STUDY

Course overview

This course is designed as an extension to the “Promotion for Small Business” course where you learn how to understand your target markets.

Once you understand who your target markets are and how they think, this course will help you put this knowledge into a strategic approach to connect and engage with them.

Have you heard of the following; SEO, SEM, PPC, Blog, Keyword, Google Ads, PageRank, Backlink, EDM, Boosted Post, SnapAds or even Hashtag? Do you really know what these mean? More importantly would you like to learn why and how these tools help to build a better online presence for your business? Each of the sessions in this program aim at demystifying and providing some basic practical experience in the complex world of online promotion.

We will finish off discussing the basics of social media for business and how this can be used to support your overall marketing strategy.

As this program is designed for both business owners and those in a position of building brand awareness it is also recommended as a professional development course.

This short course is non-accredited therefore is not registered with the National Training Register.

Course outcome:

Statement of Participation

Ways to study

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Basics of Online Promotion and Social Media (NONAC12013)

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Basics of Online Promotion and Social Media

COURSE CODE: NONAC12013

Payment Options

How can I pay for this course?

No matter what your circumstances, TAFE Queensland has a payment option to suit you. If you are unsure of what’s right for you, get in touch. We’re here to help.

See if you qualify for a subsidy

No matter what your circumstances, TAFE Queensland has a payment option to suit you. If you are unsure of what’s right for you, get in touch. We’re here to help.

Payment plan

If you have difficulty paying for the full cost of a course upfront, you may be eligible for a payment plan.

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Upfront payment

This may be the full fee for the course, or the student contribution amount if you are eligible for a subsidy or concession.

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Entry requirements

There are no formal entry requirements for this course.

Resources required

You will need a web based email account eg. Yahoo, Hotmail, Gmail etc.
Please bring a pen and paper for taking notes
You will need to present your Confirmation of Enrolment to the car park attendant each week to be eligible for discounted parking

Important information

Please note that this is an introductory course.

If you have already used Facebook to manage and undertake campaigns or already understand how to use Google Ads or Adwords, this course may not meet your needs.

If you have already attended our Starting and Managing A Small Business short course, the marketing content is similar, we do not recommend enrolling in this course.

Assessment methods

Skill and knowledge assessments are an essential step in progressing through your course. You may be assessed in a number of ways while you are studying at TAFE Queensland, including observation, written assessment, questioning, portfolios, work samples, third-party feedback, and through recognition of prior learning. Read more about assessment methods.