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BSB50120 / BSB50620 | 108530K/108652M

Diploma of Business / Diploma of Marketing and Communication

Dual award

Elevate yourself in the dynamic and fast-paced industry of marketing, communication and business with this high-level course. Develop the advanced skills and specialised knowledge to work across a diverse range of business functions.

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STUDY LOCATIONS Greater Brisbane
WAYS TO STUDY International
WHAT YOU'LL PAY
International
$15,800
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Course overview

Elevate yourself in the dynamic and fast-paced industry of marketing, communication and business with this high-level course. Develop the advanced skills and specialised knowledge to work across a diverse range of business functions. This qualification will provide you with the contemporary, industry-relevant marketing and business skills you need to forge a successful career.

According to the Australian Government's Job Outlook service, demand for advertising and marketing professionals grew very strongly over the past five years and is expected to continue to grow in the future. This very large occupation is likely to create around 53,000 job openings over the next five years. 

This course will equip you with specialised knowledge in customer research, web design, and digital marketing and communications. You'll gain practical experience developing promotional programs and business and marketing plans. In addition, you will learn how to pitch advertising concepts, identify and exploit market opportunities, and understand consumer behaviour. You will also develop specialised knowledge in project work and workforce planning management.

Successful completion of this course will open up employment opportunities within a range of different industries in roles such as promotions, market research, marketing coordination, and business management.

What can I do?

  • Program Consultant
  • Program Coordinator
  • Executive Officer
  • Administration Manager
  • Marketing and Communications Manager
  • Account Manager (Advertising)
  • Marketing Specialist
  • Marketing Coordinator
  • Marketing Manager
  • Market Research Analyst

Course outcome:

BSB50120 Diploma of Business

BSB50620 Diploma of Marketing and Communication

Dual award

Take advantage of our dual award offerings and get two qualifications instead of one. In most cases you will only need to complete a few additional units to qualify for the second diploma. Save time, enhance your job prospects, and add value to your skill set with a dual award in marketing, communication and business.

Industry experienced teachers

Our teachers are experienced and qualified with strong industry relationships. They are experts at passing their knowledge on to you.

What you will study

To achieve these qualifications you will need to complete all Core and Elective units.

  • UNIT CODE
  • UNIT NAME

  • UNIT CODE
  • BSBCRT511
    Develop critical thinking in others
    UNIT CODE :
    BSBCRT511
    Unit description :
    This unit describes the skills and knowledge required to develop critical and creative thinking skills in others within a workplace context.
  • UNIT NAME
  • Develop critical thinking in others

  • UNIT CODE
  • BSBFIN501
    Manage budgets and financial plans
    UNIT CODE :
    BSBFIN501
    Unit description :
    This unit describes the skills and knowledge required to undertake financial management in an organisation or work area. It includes planning and implementing financial management approaches and supporting and evaluating effectiveness of financial management processes.
  • UNIT NAME
  • Manage budgets and financial plans

  • UNIT CODE
  • BSBMKG541
    Identify and evaluate marketing opportunities
    UNIT CODE :
    BSBMKG541
    Unit description :
    This unit describes the skills and knowledge required to identify, evaluate and take advantage of marketing opportunities by analysing market data, distinguishing characteristics of possible markets and assessing viability of changes to operations.
  • UNIT NAME
  • Identify and evaluate marketing opportunities

  • UNIT CODE
  • BSBMKG542
    Establish and monitor the marketing mix
    UNIT CODE :
    BSBMKG542
    Unit description :
  • UNIT NAME
  • Establish and monitor the marketing mix

  • UNIT CODE
  • BSBMKG552
    Design and develop marketing communication plans
    UNIT CODE :
    BSBMKG552
    Unit description :
    This unit describes the skills and knowledge required to identify and evaluate a range of marketing communication mediums to design and develop marketing communication plans.
  • UNIT NAME
  • Design and develop marketing communication plans

  • UNIT CODE
  • BSBMKG555
    Write persuasive copy
    UNIT CODE :
    BSBMKG555
    Unit description :
  • UNIT NAME
  • Write persuasive copy

  • UNIT CODE
  • BSBOPS501
    Manage business resources
    UNIT CODE :
    BSBOPS501
    Unit description :
    This unit describes the skills and knowledge required to manage resources according to planned business strategies.
  • UNIT NAME
  • Manage business resources

  • UNIT CODE
  • BSBPMG430
    Undertake project work
    UNIT CODE :
    BSBPMG430
    Unit description :
    This unit describes the skills and knowledge required to undertake a minor project or a section of a larger project.
  • UNIT NAME
  • Undertake project work

  • UNIT CODE
  • BSBSUS511
    Develop workplace policies and procedures for sustainability
    UNIT CODE :
    BSBSUS511
    Unit description :
    This unit describes the skills and knowledge required to develop and implement workplace sustainability policies and to modify the policy to suit changed circumstances.
  • UNIT NAME
  • Develop workplace policies and procedures for sustainability

  • UNIT CODE
  • BSBXCM501
    Lead communication in the workplace
    UNIT CODE :
    BSBXCM501
    Unit description :
    This unit describes the skills and knowledge required to lead communication in the workplace within any industry.
  • UNIT NAME
  • Lead communication in the workplace

Ways to study

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Diploma of Business / Diploma of Marketing and Communication (BSB50120 / BSB50620)

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Diploma of Business / Diploma of Marketing and Communication

COURSE CODE: BSB50120 / BSB50620
Payment Options

How can I pay for this course?

No matter what your circumstances, TAFE Queensland has a payment option to suit you. If you are unsure of what’s right for you, get in touch. We’re here to help. 

See if you qualify for a subsidy

No matter what your circumstances, TAFE Queensland has a payment option to suit you. If you are unsure of what’s right for you, get in touch. We’re here to help. 

Payment plan

If you have difficulty paying for the full cost of a course upfront, you may be eligible for a payment plan.

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Upfront payment

This may be the full fee for the course, or the student contribution amount if you are eligible for a subsidy or concession.

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VET Student Loan - 2 x $12,063 cap

This is an interest-free personal loan from the Australian Government that provides eligible students access to capped funding to help pay for their studies.

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International student payment

Our preferred payment method is telegraphic transfer or credit card using Convera Global Pay for Students or the Flywire Payment Portal. Convera and Flywire both allow you to complete your payment in your own currency using a telegraphic transfer with no processing fees or delays. 
Learn more

Entry requirements

Entry to this qualification is limited to those who have completed the following units (or equivalent competencies):

  • BSBCMM411 Make presentations
  • BSBCRT412 Articulate, present and debate ideas
  • BSBMKG433 Undertake marketing activities
  • BSBMKG435 Analyse consumer behaviour
  • BSBMKG439 Develop and apply knowledge of communications industry
  • BSBWRT411 Write complex documents.

Equivalent competencies are predecessors to these units, which have been mapped as equivalent.

or

Have two years equivalent full-time relevant work experience.

Selection criteria

Domestic students
You will be required to complete the bksb to identify any Learning Support needs.

It is recommended that you have an understanding of basic business and technology concepts, which may have been acquired through previous training, qualifications and/or work experience in a business-related field.

You will be required to access and use technology to complete the learning assessment activities and resources within this course.

International students
Further to the above entry requirements, the following selection criteria requirements are for International students:

  • English Language Proficiency: Academic IELTS 5.5 (no individual band less than 5.0) or ISLPR 2+ on all skills or other - For a list of all English Language test accepted by TAFE Queensland International; and
  • Academic Requirements: Completion of Year 12 (or equivalent). Non school-leavers must have relevant work experience or qualification that indicates likely success of course completion. For more information on the international education achievement levels equivalent to Year 10 and 12.

Applicants should be a minimum of 17 years of age and turning 18 during the first year of study with TAFE Queensland. International students who are under 18 years of age and are applying for a student visa are required by the Australian Government Department of Home Affairs to have adequate welfare arrangements in place.

Resources required

It is recommended that students have access to a reliable internet connection to access TAFE Queensland's online learning system Connect and a computer with up-to-date software, including Microsoft Office and Adobe Acrobat Reader. This equipment and software is available for students to use at all TAFE Queensland locations.

Courses may require different resources, depending on your study location.

Assessment methods

Skill and knowledge assessments are an essential step in progressing through your course. You may be assessed in a number of ways while you are studying at TAFE Queensland, including observation, written assessment, questioning, portfolios, work samples, third-party feedback, and through recognition of prior learning. Read more about assessment methods.

Pathways

University pathways

If you want to go on to further study at university, TAFE Queensland has a pathway option to get you there. In many cases, completing one of our diplomas may give you a full year of credit towards a degree with one of our partner universities.

Learn more about University Pathways

  • James Cook University
  • Southern Cross University
  • University of Canberra
  • Griffith University
  • Queensland University of Technology
  • University of Southern Queensland

How to apply

Direct application

If you're ready to get started, simply hit the Apply Now button on your preferred course information page and get your application underway online. 

Apply through QTAC

You can apply to study this course through the Queensland Tertiary Admission Centre (QTAC). You will need to submit your application on the QTAC website. It will be assessed, and if you are successful you will receive an offer directly through QTAC. You will need to accept your offer from QTAC before enrolling with TAFE Queensland.

For International students

International students can either apply directly through our TAFE Queensland International Application portal, or through one of our education agents. Our registered agents can assist you with your visa application and guide you through the enrolment process. If you are from this list of countries, you will need to apply through an agent.
Learn more

Course disclaimer

All information was accurate at time of publication, however TAFE policies, tuition fees and course content is subject to change without notice. Course commencement is dependent on sufficient enrolment numbers. Timetable information is subject to change prior to commencement and/or during the duration of your course.

Prior Experience

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Related courses

Diploma of Business / Diploma of Leadership and Management

Dual award

Establish your career in business and management with this high-level dual diploma and gain the advanced skills and specialised knowledge needed to work at a strategic level.

Careers

  • Manager
  • Office Administrator
  • Business Manager
  • Office Manager
  • Assistant Manager
Full Time : 1 year
Next Start : 15 Apr 2024